Tuesday, December 9, 2014

Discovery Lies and the Loya Christmas Lights

So, Discovery Channel did a lot of hyping about some show that was going to feature some fellow getting eaten by an anaconda snake. 

There were preview stories about the search for the snake, the outfit the fellow was going to wear so he could slide down the snake’s throat, closed circuit TV of the travel inside the creature, etc.

Well – they lied. 

This fellow didn’t get eaten by a snake.  The giant snake did what it knows how to do, twist and turn and squeeze until the fellow hollered “uncle” and the staff came to rescue him.

 About 1:50 of “drama” and 2 minutes of eating – glad I didn’t watch the whole thing, just clicked in occasionally to see what was happening.

Discovery lied!   The media didn’t tell the truth! 

Now, hopefully the truth!

With little hype, The Great Christmas Light Fight is on ABC for a second season.

One of the featured stories was from El Paso where Fred Loya (of insurance fame) has, for 10 years or so, put together a notorious –in a good way- Christmas light display.

Wow!

It is a synchronized show that only operates on weekends – and thousands and thousands of people go by.  The Loyas even provide hot chocolate and cookies after every show and “selfie” photos are encouraged with Santa and the elves.

Mr. Loya came across as a genuine nice guy, appreciative of the lifestyle he can now live – thanks to thousands and thousands of insurance customers who choose his company.

El Paso should be proud – he has brought unselfish recognition to a community – and even announced that the $50,000 his display won in the competition will be distributed amongst the community charities.

That seems like a lot of good to go around.  I only open the Loya story, as shown on TV, is true.

Other communities should be so lucky!

In the Albuquerque TV market, the Fred Loya Insurance Company ran commercials adjacent to the show. That’s marketing and promotion.

Oh, did I mention that Mr.Loya and his wife moved to the USA from Mexico 40+ years ago?

Welcome!  

And, from far away Albuquerque, thanks for making the holiday season in El Paso so special!  

Anybody seen anything like that in our neighborhoods?


1 comment:

New Mexican said...

I remember the public "interest" in Geraldo Rivera and Al Capone's vault as well as Pat Paulsen on the Smothers Brothers TV show of yesteryear where he was going to demonstrate he could walk on water.....

Al Capone's vault was empty and Pat Paulsen sank to the bottom of the tank. But still millions tuned in.

Same with the snake swallowing a man... This phenomena is what keeps churches full and men of the cloth employed