Tuesday, June 4, 2013

Sponsorship benefits

It's the little things that count...

In an Albuquerque Journal story on the Isotopes baseball game, there is a reference to the 6,000,000th fan receiving some prizes for showing up to the game.

Part of her gift was $600 worth of airline tickets, the Journal reported.


Hey, on what airline?

Sponsorship of events has it's benefits, and recognition is usually one of them.  The paper knows this, they sponsor a few things in the community every year. And, they expect some recognition for their involvement.

Same can be said for those "airline tickets" I'll bet.  The airline provided the tickets, and they deserve the publicity generated by same.

Who would have cared if the story had said the tickets came from Southwest, United, US Airways, NM Airways, Delta, Jet Blue, or even British Airways.  

If the airline provided the tickets, then proper credit and attribution should be made.

Then again, if the airlines didn't provide the tickets and the Isotopes had to pay for them, then the "topes" should have gotten credit for paying for them.

Shame shame for not giving credit where credit was due.


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